1’ large market potential’ increased purchasing power.
Existing relationship about 180 million people in our country’ college students about 3 million people’ about 50 million adult students’ enterprises and institutions lead of about 34 million people. The development of the society request to further strengthen national culture education quality’ education investment has increased’ office stationery industry has a very broad consumer market.
2’ office stationery style supplies diversified’ multi-level consumption structure has been formed’ and to the high-end product development.
3’ the development of computer network technology’ the traditional office and new changes have taken place in learning way.
4’ in terms of circulation of commodities’ foreign companies have entered the wholesale and retail’ and in terms of electronic commerce also has the strong momentum of development.
5’ government procurement has been expanded from commissioning to common behavior’ higher value of office supplies such as copiers’ fax machines will soon be incorporated into the scope of government procurement.
As a stationery store’ the specialized market is yet to mature’ gradually reduce the wholesale market influence. This will note the proprietor to high level and business management level and the connotation of extension’ brand oriented the upscale product will become the mainstream of consumption. Therefore’ office stationery industry spatial development prospect is very broad’ huge potential!